the fine art of Persuasion

It's quite frightening, really.

I was watching Frontline the other night, and was fascinated and horrified at the same time. The topic? Persuasion - in the way of advertising and words in political use. The program included a look at how marketers and advertisers are trying to determine just what it is we want, so they can appropriately target their audience to deliver the appropriate message. If you missed it, go and have a look at the link - it's pretty interesting reading.