To lure a knitter into your booth is to have a mascot sitting prominently in the aisle way in clear view of any passers by. Cute, isn't he? He is the mascot for Soft & Cozy a company that imports and distributes finished wool products from New Zealand. Unfortunately for me, they didn't have any yarn :(Anyhow, it cracks me up when I go to a non-fiber tradeshow only to see the benefits and technical "performance features" of wool touted :D But good to see that wool (and other natural/eco fibers) are working their way into main-stream. The big eco fibers that seem to be working their way into technical apparel this year are ingeo (corn fiber), cocona (coconut fiber) and bamboo!
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